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~isPartOf:"Journal of business research : JBR"
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Branding and product design :...
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Brand management
602
Markenführung
602
Consumer behaviour
487
Konsumentenverhalten
487
Brand image
366
Markenimage
366
Marketing management
323
Marketingmanagement
323
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283
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Ko, Eunju
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10
Gupta, Suraksha
9
Laroche, Michel
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
8
Foroudi, Pantea
8
Merrilees, Bill
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Merchant, Altaf
6
Shukla, Paurav
6
Spielmann, Nathalie
6
Teng, Lefa
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Mandler, Timo
5
Michel, Géraldine
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
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4
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4
Hultman, Magnus
4
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Journal of business research : JBR
SpringerLink / Bücher
880
The journal of brand management : an international journal
632
The journal of product & brand management
406
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
European journal of marketing : EJM
264
Europäische Hochschulschriften / 5
242
Journal of marketing
230
Journal of marketing management : MM
224
Gabler Edition Wissenschaft
206
Springer eBook Collection
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
Journal of marketing communications
198
Psychology & marketing
194
Journal of the Academy of Marketing Science
185
Marketing intelligence & planning
183
Journal of marketing research : JMR
173
International journal of production research
170
Springer eBook Collection / Business and Economics
170
International journal of product development : IJPD
163
Research
162
Journal of advertising research
154
Asia Pacific journal of marketing and logistics
150
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
98
International journal of production economics
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
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ECONIS (ZBW)
953
Showing
1
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10
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953
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date (oldest first)
1
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
2
Simple = Authentic : the effect of visually simple package design on perceived
brand
authenticity and
brand
choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
3
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
4
Linking online niche sales to offline
brand
conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
5
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
6
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
8
The impacts of logo dynamism and product types on
brand
market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
9
Brand
orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
10
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
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