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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Special section: Cognitive mapping of strategy in marketing
Marshall, Roger (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.; Coote, Leonhard V.; Riege, Andreas - In: Journal of business research : JBR 67 (2014) 3, pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
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The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong; Patel, Pankaj; Xiang, Kexin - In: Journal of business research : JBR 110 (2020), pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
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Strategic market planning in a turbulent business environment
Silverblatt, Ronnie; Korgaonkar, Pradeep - In: Journal of business research : JBR 15 (1987) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10003606940
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A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min; Liu, Hsin-Hsien; Ni, Yu-Ting; Wu, Meng-Fen - In: Journal of business research : JBR 68 (2015) 7, pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
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Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
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Strategic orientations and performance : a configurational perspective
Deutscher, Franziska; Zapkau, Franziska; Schwens, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 849-861
Persistent link: https://www.econbiz.de/10011436304
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343