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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10008769032
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Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.; Pappu, Ravi; Chien, P. Monica - In: Journal of business research : JBR 126 (2021), pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
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Corporate giving and its impact on consumer evaluations : a meta-analysis
Saha, Sajeeb; Ranjan, Kumar Rakesh; Pappu, Ravi; … - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014280347
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Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of business research : JBR 124 (2021), pp. 790-799
Persistent link: https://www.econbiz.de/10012494023