//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using netnography research met...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Corporate reputation
9
Firmenimage
9
Brand image
6
Markenimage
6
Reputation
5
Configuration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Public relations
4
Öffentlichkeitsarbeit
4
Beziehungsmarketing
3
Brand
3
Complexity
3
Firm performance
3
Hotel industry
3
Hotellerie
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Markenartikel
3
Marketing
3
Relationship marketing
3
Satisfaction
3
Unternehmenserfolg
3
Website
3
Welt
3
World
3
Animals
2
Anthropology
2
Bibliometrics
2
Bibliometrie
2
Brand reputation
2
China
2
Competence
2
Competency
2
Corporate culture
2
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
45
Undetermined
1
Author
All
Woodside, Arch G.
25
Melewar, T. C.
19
Foroudi, Pantea
8
Dennis, Charles
7
Jin, Zhongqi
4
Ageeva, Elena
3
Bang, Nguyen
3
Gupta, Suraksha
3
Foroudi, Mohammad Mahdi
2
Hemsley-Brown, Jane
2
Hsu, Shih-yun
2
Huan, Tzung-cheng
2
Ko, Eunju
2
Marshall, Roger
2
Pantano, Eleonora
2
Yu, Xiaoyu
2
Akarsu, Tugra Nazlil
1
Ali, Raza
1
Ang, Huat Bin
1
Angelidou, Sofia
1
Barthod-Prothade, Mireille
1
Bilotta, Eleonora
1
Chih Hao Lin
1
Cozzio, Claudia
1
Cristini, Hélène
1
Damonte, L. Taylor
1
De Villiers, Rouxelle
1
Dehuang, Ning
1
Devereux, Luke
1
Dinnie, Keith
1
Giglio, Simona
1
Hussain, Shahzeb
1
Isaksson, Lars E.
1
Jung, Jaesuk
1
Kauppinen-Räisänen, Hannele
1
Kent, Anthony
1
Kitchen, Philip J.
1
Lange, Thomas
1
Leong, Aliana Man-wai
1
Li, Chu-shiu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Advances in business marketing and purchasing
27
Industrial marketing management : the international journal for industrial and high-tech firms
15
Advances in culture, tourism and hospitality research
13
Psychology & marketing
13
The marketing review
12
Qualitative market research : an international journal
11
Emerald insight
10
International Journal of Culture, Tourism and Hospitality Research
10
Marketing intelligence & planning
9
European journal of marketing : EJM
8
International studies of management and organization
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
Building corporate identity, image and reputation in the digital era
5
International journal of business and economics
5
Australasian marketing journal
4
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of innovation & knowledge : JIK
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The complexity turn : cultural, management, and marketing applications
3
The complexity turn : cultural, management, and marketing applications
3
Advances in Business Marketing and Purchasing Ser.
2
Business-to-business brand management : theory, research and executive case study exercises
2
Consumer behavior in tourism and hospitality research
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International journal of business and globalisation : IJBG
2
more ...
less ...
Source
All
ECONIS (ZBW)
45
OLC EcoSci
1
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza
;
Lynch, Richard L.
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
4
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
6
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
7
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
8
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
9
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->