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Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall; Kachersky, Luke - In: Journal of business research : JBR 99 (2019), pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
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Which maximizes donations : charitable giving as an incentive or incentives for charitable giving?
Chang, ChiaChi; Chen, Po-Yu - In: Journal of business research : JBR 97 (2019), pp. 65-75
Persistent link: https://www.econbiz.de/10012002753
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd; Mulder, Mark; Koppenhafer, Leslie; Scott, … - In: Journal of business research : JBR 100 (2019), pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
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Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine; Rieunier, Sophie - In: Journal of business research : JBR 65 (2012) 5, pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
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Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia - In: Journal of business research : JBR 20 (1990) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10001087477