Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sports marketing in East Afric...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
37
Sportmarketing
36
Sports
26
Sport
25
Consumer behaviour
23
Konsumentenverhalten
23
Sponsoring
20
Sponsorship
20
Professional sports
19
Profisport
19
Sport event
15
Sportveranstaltung
15
Football
12
Fußball
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Sport organization
8
Sportorganisation
8
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Innovation
5
Werbewirkung
5
Gambling
4
Glücksspiel
4
Social Web
4
Social web
4
Arbeitsgruppe
3
Big event
3
Customer satisfaction
3
Digitalisierung
3
Digitization
3
Emotion
3
Großveranstaltung
3
Kundenzufriedenheit
3
Motivation
3
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
44
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Conference paper
1
Konferenzbeitrag
1
Language
All
English
44
Author
All
Bee, Colleen
3
Cornwell, T. Bettina
3
Boronczyk, Felix
2
Breuer, Christoph
2
Dalakas, Vassilis
2
Funk, Daniel C.
2
Grohs, Reinhard
2
King, Jesse
2
Koenigstorfer, Joerg
2
Pizzo, Anthony D.
2
Reisinger, Heribert
2
Aiken, Kirk Damon
1
Alvarez, Isabel
1
Año, Vicente
1
Backhaus, Christof
1
Baker, Bradley J.
1
Barlow, Matthew A.
1
Brittain, Ian
1
Buzeta, Cristian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chapman, Michael
1
Cobbs, Joe
1
Derbaix, Christian
1
Diaz Ruiz, Carlos
1
Dibrell, Clay
1
Dreisbach, Jan
1
Drengner, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Fotiadis, Anestis
1
Fry, John
1
Gaus, Hansjoerg
1
Gonzalez-Serrano, Maria H.
1
Gordon, Ross
1
Grotenhermen, Jan-Gerrit
1
Gröppel-Klein, Andrea
1
Guardia, Francisco Rejón
1
Gupta, Keshav
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of sports economics
533
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
272
International journal of sport management and marketing : IJSMM
251
Sport management review
249
Sport marketing quarterly : preferred journal of the Sport Marketing Association
205
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
123
Applied economics letters
78
Discussion paper series / IZA
65
Sport, Business and Management : an international journal ; SBM
59
SpringerLink / Bücher
46
European journal of operational research : EJOR
44
IZA Discussion Paper
40
International Journal of Sports Marketing and Sponsorship
38
Afrika-Studien
37
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
33
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Review of industrial organization : RIO
28
Working paper
28
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
27
Springer eBook Collection
25
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
The journal of gambling business and economics
22
Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
21
Department of Economics working paper
20
IMA journal of management mathematics
20
IMF working papers
20
International Journal of Financial Studies : open access journal
20
Journal of economic behavior & organization : JEBO
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Middlebury College working paper series
20
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
2
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
3
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
4
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
7
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
10
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
