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Sports marketing in East Afric...
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Sports marketing
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Journal of business research : JBR
Journal of sports economics
533
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
272
International journal of sport management and marketing : IJSMM
251
Sport management review
249
Sport marketing quarterly : preferred journal of the Sport Marketing Association
205
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
123
Applied economics letters
78
Discussion paper series / IZA
65
Sport, Business and Management : an international journal ; SBM
59
SpringerLink / Bücher
46
European journal of operational research : EJOR
44
IZA Discussion Paper
40
International Journal of Sports Marketing and Sponsorship
38
Afrika-Studien
37
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
33
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Review of industrial organization : RIO
28
Working paper
28
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
27
Springer eBook Collection
25
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
The journal of gambling business and economics
22
Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
21
Department of Economics working paper
20
IMA journal of management mathematics
20
IMF working papers
20
International Journal of Financial Studies : open access journal
20
Journal of economic behavior & organization : JEBO
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Middlebury College working paper series
20
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ECONIS (ZBW)
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1
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
2
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
3
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
4
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
7
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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9
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
10
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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