Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer engagement planning e...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
2
Brand reputation
2
Higher education institution
2
Hochschule
2
Markenartikel
2
Reputation
2
Actual self-congruence
1
Ambidextrous organization
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Boards
1
Brand ambidexterity
1
Brand anxiety
1
Brand attachment
1
Brand identity
1
Brand meaning
1
Brand passion
1
Brand performance
1
Brand prominence
1
Brand strategy
1
Branding
1
Capabilities
1
China
1
Compulsive buying
1
Corporate reputation
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Dark side of branding
1
Data Mining
1
Data mining
1
Decision
1
Decision making
1
Dienstleistungssektor
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bang, Nguyen
4
Melewar, T. C.
3
Simkin, Lyndon
3
Ekinci, Yuksel
2
Hemsley-Brown, Jane
2
Japutra, Arnold
2
Yu, Xiaoyu
2
Ahmed, Tanveer
1
Bose, Sunny
1
Canhoto, Ana
1
Chang, Kirk
1
Dibb, Sally
1
Gupta, Suraksha
1
Kim, Ji-Hee
1
Kitchen, Philip J.
1
Malhotra, Neeru
1
Meadows, Maureen
1
Merendino, Alessandro
1
Quinn, Lee
1
Roy, Sanjit
1
Sahadev, Sunil
1
Sharifah Faridah Syed Alwi
1
Wilson, David C.
1
Wilson, Elizabeth J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of strategic marketing
18
Marketing Intelligence & Planning
14
Marketing intelligence & planning
13
Journal of marketing management : MM
12
The Bottom Line
12
The marketing review
11
Qualitative Market Research: An International Journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European Journal of Marketing
6
Ethical and social marketing in Asia : incorporating fairness management
5
International studies of management and organization
5
Qualitative market research : an international journal
5
The international journal of human resource management
5
Asia-Pacific Journal of Business Administration
4
Asia-Pacific journal of business administration
4
IRZ : Zeitschrift für internationale Rechnungslegung
4
Journal of retailing and consumer services
4
The journal of business & industrial marketing
4
Wirtschaftsprüfer-Jahrbuch
4
European journal of marketing : EJM
3
International Journal of Bank Marketing
3
Journal of Business & Industrial Marketing
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Asia Pacific Journal of Marketing and Logistics
2
Business Process Management Journal
2
Business process management journal
2
Industrial Management & Data Systems
2
Information technology and management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of human resource management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of services, economics and management
2
International journal of technology management : IJTM
2
Journal of Service Theory and Practice
2
Journal of Services Marketing
2
Journal of general management
2
Journal of managerial psychology
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil
;
Chang, Kirk
;
Malhotra, Neeru
;
Kim, Ji-Hee
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
8
Big data, big decisions : the impact of big data on board level decision-making
Merendino, Alessandro
;
Dibb, Sally
;
Meadows, Maureen
; …
- In:
Journal of business research : JBR
93
(
2018
),
pp. 67-78
Persistent link: https://www.econbiz.de/10011929041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
