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Digital music and the "death of the long tail"
Coelho, Manuel Francisco Pacheco; Mendes, José Manuel Zorro - In: Journal of business research : JBR 101 (2019), pp. 454-460
Persistent link: https://www.econbiz.de/10012103420
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Detecting fake reviews through topic modelling
Birim, Şule Öztürk; Kazancoglu, Ipek; Mangla, Sachin … - In: Journal of business research : JBR 149 (2022), pp. 884-900
Persistent link: https://www.econbiz.de/10013325724
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Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis
Carracedo, Patricia; Puertas, Rosa; Martí Selva, Maria … - In: Journal of business research : JBR 132 (2021), pp. 586-593
Persistent link: https://www.econbiz.de/10012581641
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin; Thornton, Corliss; Pawluk, Anita Luo; … - In: Journal of business research : JBR 139 (2022), pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
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A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria; Hein, Nika; Nimsgern, Vivien - In: Journal of business research : JBR 145 (2022), pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620