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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
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Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar; Cranenburgh, Sander van; Dekker, Thijs - In: Journal of business research : JBR 67 (2014) 11, pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
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The impact of range extension on the attraction effect
Padamwar, Pravesh Kumar; Dawra, Jagrook; Kalakbandi, … - In: Journal of business research : JBR 126 (2021), pp. 565-577
Persistent link: https://www.econbiz.de/10012494318
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Measuring preferences with hybrid conjoint analysis : the impact of a different number of attributes in the master design
Moore, William L.; Semenik, Richard J. - In: Journal of business research : JBR 16 (1988) 3, pp. 261-274
Persistent link: https://www.econbiz.de/10003634364
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Trust and corporate social responsibility : from expected utility and social normative perspective
Chen, Shihua; Chen, Yulin; Jebran, Khalil - In: Journal of business research : JBR 134 (2021), pp. 518-530
Persistent link: https://www.econbiz.de/10012643838
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Understanding preferences for motion pictures
Gazley, Aaron; Clark, Gemma; Sinha, Ashish - In: Journal of business research : JBR 64 (2011) 8, pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
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The powerful select, the powerless reject : power's influence in decision strategies
Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880
Persistent link: https://www.econbiz.de/10009756893
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The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal
Lee, Byung-Kwan; Lee, Wei-Na - In: Journal of business research : JBR 69 (2016) 8, pp. 2747-2755
Persistent link: https://www.econbiz.de/10011506856