Narrow search
Showing 1 - 10 of 2,540
Cover Image
Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of business research : JBR 64 (2011) 11, pp. 1201-1206
Persistent link: https://www.econbiz.de/10009380532
Cover Image
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Cover Image
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Cover Image
Containing big soda : countering inducements to buy large-size sugary drinks
Dobson, Paul; Chakraborty, Ratula; Seaton, Jonathan S. - In: Journal of business research : JBR 75 (2017), pp. 185-191
Persistent link: https://www.econbiz.de/10011699840
Cover Image
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Cover Image
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
Cover Image
If you install it, will they use it? : understanding why hospitality customers take "technological pauses" from self-service technology
Rosenbaum, Mark S.; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 9, pp. 1862-1868
Persistent link: https://www.econbiz.de/10011384143
Cover Image
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Cover Image
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Cover Image
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289
Persistent link: https://www.econbiz.de/10012494511