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Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew - In: Journal of business research : JBR 63 (2010) 4, pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
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Narrativity, temporality, and consumer-identity transformation through tourism
Ourahmoune, Nacima - In: Journal of business research : JBR 69 (2016) 1, pp. 255-263
Persistent link: https://www.econbiz.de/10011417719
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How consumer reviews persuade through narratives
Hamby, Anne; Daniloski, Kim; Brinberg, David - In: Journal of business research : JBR 68 (2015) 6, pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
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Narrative ads : the effect of argument strength and story format
Lien, Nai-hwa; Chen, Yi-ling - In: Journal of business research : JBR 66 (2013) 4, pp. 516-522
Persistent link: https://www.econbiz.de/10009724773
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Consumer enactments of archetypes using luxury brands
Megehee, Carol M.; Spake, Deborah F. - In: Journal of business research : JBR 65 (2012) 10, pp. 1434-1442
Persistent link: https://www.econbiz.de/10009620143
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Appealing to the imagination : effective and ethical marketing of religion
Abela, Andrew V. - In: Journal of business research : JBR 67 (2014) 2, pp. 50-58
Persistent link: https://www.econbiz.de/10010237682
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Introspecting the spiritual nature of a brand divorce
Sussan, Fiona; Hall, Richard; Meamber, Laurie A. - In: Journal of business research : JBR 65 (2012) 4, pp. 520-526
Persistent link: https://www.econbiz.de/10009512745
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Reflexive introspection on sharing gifts and shaping stories
Olsen, Barbara - In: Journal of business research : JBR 65 (2012) 4, pp. 467-474
Persistent link: https://www.econbiz.de/10009512752