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Septianto, Felix
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
216
International journal of advertising : the review of marketing communications
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Journal of advertising
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International journal of internet marketing and advertising : IJIMA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER working paper series
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Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Marketing Intelligence & Planning
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ECONIS (ZBW)
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1
Real effects of private equity investments : evidence from European buyouts
Scellato, Giuseppe
;
Ughetto, Elisa
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2642-2649
Persistent link: https://www.econbiz.de/10010233747
Saved in:
2
Does venture capital foster entrepreneurship in an emerging market?
Gu, Wentao
;
Qian, Xuzheng
- In:
Journal of business research : JBR
101
(
2019
),
pp. 803-810
Persistent link: https://www.econbiz.de/10012103620
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3
All of the same breed? : a networking perspective of private-collective innovation
Kuk, George
;
Schaarschmidt, Mario
;
Homscheid, Dirk
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014544992
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4
Impact of managers' overconfidence upon listed firms' entrepreneurial behavior in an emerging market
Gu, Wentao
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013492791
Saved in:
5
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
6
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
7
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
8
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
9
Nostalgia in post-socialist Russia: exploring applications to
advertising
strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
10
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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