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MARKETING STRATEGIES AMID PROL...
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Marketing management
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Consumer behaviour
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Ko, Eunju
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Journal of business research : JBR
NBER working paper series
405
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348
SpringerLink / Bücher
277
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Consumer Marketing
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Marketing Intelligence & Planning
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Springer eBook Collection
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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IZA Discussion Paper
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
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Journal of marketing communications
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Journal of marketing
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Intereconomics : review of European economic policy
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Marketing intelligence & planning
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CESifo working papers
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Problems of economic transition
83
Journal of Product & Brand Management
82
Journal of retailing and consumer services
82
Gabler Edition Wissenschaft
75
Cogent business & management
71
International Journal of Bank Marketing
71
International Marketing Review
71
Annals of Faculty of Economics
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Theoretical and applied economics : GAER review
68
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ECONIS (ZBW)
346
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1
Managing in an economic crisis : the role of market orientation in an international law firm
Lettice, Fiona
;
Tschida, Markus
;
Forstenlechner, Ingo
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2693-2700
Persistent link: https://www.econbiz.de/10010235349
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2
The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
Pappas, James M.
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 894-902
Persistent link: https://www.econbiz.de/10003730778
Saved in:
3
The role of customer contact employees as external customers : a conceptual framework for marketing strategy and future research
Dabholkar, Pratibha A.
;
Abston, Kristie A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 959-967
Persistent link: https://www.econbiz.de/10003731209
Saved in:
4
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
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5
Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
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6
Special issue : Applications of system dynamics in marketing
Richardson, George P.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766573
Saved in:
7
Optimal pricing, production rate, and quality under learning effects
Lin, Pei-Chun
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1152-1159
Persistent link: https://www.econbiz.de/10003766636
Saved in:
8
Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.
;
Melville, Nigel
;
Plice, Robert K.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
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9
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
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10
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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