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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay; Pullig, Chris - In: Journal of business research : JBR 68 (2015) 5, pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda; Beal, Virginia; Ludwichowska, Gosia; … - In: Journal of business research : JBR 66 (2013) 2, pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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The role of consumer-brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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Should all firms adapt websites to international audiences?
Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
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The role of brand attachment strength in higher education
Dennis, Charles; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 69 (2016) 8, pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
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The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin; Chen, Pei-Hua; Yu, Tiffany Hui-Kuang; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301