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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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Algorithmic bias in machine learning-based marketing models
Akter, Shahriar; Dwivedi, Yogesh Kumar; Sajib, Shahriar; … - In: Journal of business research : JBR 144 (2022), pp. 201-216
Persistent link: https://www.econbiz.de/10013184968
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An analysis of operational behavioural factors and circular economy practices in SMEs : an emerging economy perspective
Luthra, Sunil; Kumar, Anil; Sharma, Manu; Garza-Reyes, … - In: Journal of business research : JBR 141 (2022), pp. 321-336
Persistent link: https://www.econbiz.de/10013168038
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Marketing accountability : linking marketing actions to financial results
Stewart, David W. - In: Journal of business research : JBR 62 (2009) 6, pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Replication research's disturbing trend
Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond - In: Journal of business research : JBR 60 (2007) 4, pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687