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Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu; Balaji, M. S.; Jiang, Yangyang - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
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Maintaining market legitimacy : a discursive-hegemonic perspective on meat
Wiart, Lucie; Özçaglar-Toulouse, Nil; Shaw, Deirdre - In: Journal of business research : JBR 144 (2022), pp. 391-402
Persistent link: https://www.econbiz.de/10013184985
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas : introduction to a special topic section
Engelland, Brian T. - In: Journal of business research : JBR 67 (2014) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10010237693
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248