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When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
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Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.; Karande, Kiran - In: Journal of business research : JBR 64 (2011) 6, pp. 543-550
Persistent link: https://www.econbiz.de/10008988835
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir; Lowengart, Oded - In: Journal of business research : JBR 67 (2014) 5, pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
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Are identical twins more similar in their decision making styles than their fraternal counterparts?
Saad, Gad; Sejean, Richard; Greengross, Gil; Cherkas, … - In: Journal of business research : JBR 120 (2020), pp. 638-643
Persistent link: https://www.econbiz.de/10012417175