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Advertising
171
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112
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112
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
259
Journal of Consumer Marketing
217
International journal of advertising : the review of marketing communications
216
European Journal of Marketing
205
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
165
Journal of marketing communications
157
Journal of marketing
130
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Young Consumers
105
Jahrbuch der Absatz- und Verbrauchsforschung
104
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90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
SpringerLink / Bücher
81
European journal of marketing : EJM
79
Journal of retailing and consumer services
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
Working paper / National Bureau of Economic Research, Inc.
72
International Marketing Review
70
Journal of Services Marketing
70
NBER working paper series
70
Marketing Science
69
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
63
Economics letters
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing : ZFP ; journal of research and management
61
Strategic Direction
61
The American economic review
61
Marketing Intelligence & Planning
60
Psychology & marketing
59
International journal of industrial organization
57
Europäische Hochschulschriften / 5
56
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ECONIS (ZBW)
237
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1
Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon
;
Yang, Zhiyong
;
Lee, Hanjoon
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
Saved in:
2
The impact of stereotyping on
consumers
' food choices
Gao, Yixing
;
Mattila, Anna S.
- In:
Journal of business research : JBR
81
(
2017
),
pp. 80-85
Persistent link: https://www.econbiz.de/10011771603
Saved in:
3
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
4
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
5
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
6
Dynamic market impacts of generic dairy
advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
7
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
8
Nostalgia in post-socialist Russia: exploring applications to
advertising
strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
9
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
Saved in:
10
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
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