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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan; Ekinci, Yuskel; Martin, Drew - In: Journal of business research : JBR 68 (2015) 9, pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
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Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a; Han, Sang-Lin - In: Journal of business research : JBR 120 (2020), pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
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The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio - In: Journal of business research : JBR 86 (2018), pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
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Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina; Thomsen, Charlotte Hjerrild; … - In: Journal of business research : JBR 174 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 156 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
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Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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Innovation in emerging economies : research on the digital economy driving high-quality green development
Ma, Dan; Zhu, Qing - In: Journal of business research : JBR 145 (2022), pp. 801-813
Persistent link: https://www.econbiz.de/10013197954
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Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion : the role of technology readiness, exploration and exploitation
Jafari-Sadeghi, Vahid; Garcia-Perez, Alexeis; Candelo, Elena - In: Journal of business research : JBR 124 (2021), pp. 100-111
Persistent link: https://www.econbiz.de/10012493875
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Bolstering creativity willingness through digital task interdependence, disruptive and smart HRM technologies
Ogbeibu, Samuel; Pereira, Vijay; Emelifeonwu, Jude; … - In: Journal of business research : JBR 124 (2021), pp. 422-436
Persistent link: https://www.econbiz.de/10012493883