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Journal of business research : JBR
Technological forecasting & social change : an international journal
364
SpringerLink / Bücher
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Journal of retailing and consumer services
312
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
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Springer eBook Collection
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Information systems research : ISR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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146
Tourism management : research, policies, practice
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Journal of management information systems : JMIS
143
Management science : journal of the Institute for Operations Research and the Management Sciences
142
International journal of advertising : the review of marketing communications
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Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
107
NBER working paper series
103
International journal of business information systems : IJBIS
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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Working paper / National Bureau of Economic Research, Inc.
93
Cogent business & management
90
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Journal of marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of technology marketing : IJTMkt
84
Premier reference source
84
The journal of product & brand management
84
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ECONIS (ZBW)
601
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1
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
2
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
3
Social media interaction, the university brand and recruitment performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
4
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
5
How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo
;
Aloini, Davide
- In:
Journal of business research : JBR
96
(
2019
),
pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
Saved in:
6
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
7
Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Saved in:
8
Influence of integration on interactivity in social media luxury brand communities
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Saved in:
9
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
10
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
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