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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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How do strategic groups handle cognitive complexity to sustain competitive advantage? : a commentary essay
Huang, Kuo-feng - In: Journal of business research : JBR 62 (2009) 12, pp. 1296-1298
Persistent link: https://www.econbiz.de/10003900764
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Performance implications of cognitive complexity : an empirical study of cognitive strategic groups in semiconductor industry
Cheng, Shu-ling; Chang, Hae-ching - In: Journal of business research : JBR 62 (2009) 12, pp. 1311-1320
Persistent link: https://www.econbiz.de/10003900774
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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A social cognitive approach to tackle inactivity and obesity in young Australians
Hawley, Luke; Harker, Debra; Harker, Michael - In: Journal of business research : JBR 63 (2010) 2, pp. 116-120
Persistent link: https://www.econbiz.de/10003954640
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Teaching problem solving and database skills that transfer
Chen, Catherine - In: Journal of business research : JBR 63 (2010) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10003954684
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Adapting to a retail environment : modeling consumer-environment interactions
Massara, Francesco; Liu, Sandra S.; Melara, Robert D. - In: Journal of business research : JBR 63 (2010) 7, pp. 673-681
Persistent link: https://www.econbiz.de/10003984853
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881