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The effect of loyalty program...
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
2,337
USB Cologne (EcoSocSci)
1
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1
The influence of relationship marketing investments on customer gratitude in
retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
2
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
3
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
4
Customer responses to frontline employee complaining in retail service environments : the role of perceived impropriety
Locander, Jennifer A.
;
White, Allyn
;
Newman, Christopher L.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 315-323
Persistent link: https://www.econbiz.de/10012156764
Saved in:
5
Retail customers' self-awareness : the deindividuation effects of others
Uhrich, Sebastian
;
Tombs, Alastair
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1439-1446
Persistent link: https://www.econbiz.de/10010379316
Saved in:
6
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
7
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso
;
Agnihotri, Raj
;
Almeida, Marcos …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Saved in:
8
Engaging the avatar : the effects of authenticity signals during chat-based service recoveries
Esmark Jones, Carol L.
;
Hancock, Tyler
;
Kazandjian, Brett
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 703-716
Persistent link: https://www.econbiz.de/10013185032
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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