Narrow search
Showing 1 - 10 of 2,223
Cover Image
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Cover Image
Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Cover Image
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine; Torelli, Carlos J.; Fleck, Nathalie; … - In: Journal of business research : JBR 142 (2022), pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Cover Image
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Cover Image
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Cover Image
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Cover Image
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Cover Image
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Cover Image
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Cover Image
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012237800