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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Brand passion : antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
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Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie; Deville, Aude; Raïes, Karine; … - In: Journal of business research : JBR 142 (2022), pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 139 (2022), pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473