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Surviving an economic downturn : dynamic capabilities of SMEs
Weaven, Scott; Quach, Sara; Thaichon, Park; Frazer, Lorelle - In: Journal of business research : JBR 128 (2021), pp. 109-123
Persistent link: https://www.econbiz.de/10012494444
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Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill; Frazer, Lorelle - In: Journal of business research : JBR 66 (2013) 2, pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
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Exits and expectations: why disappointed franchisees leave
Frazer, Lorelle; Winzar, Hume - In: Journal of business research : JBR 58 (2005) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10006714949
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Causes of disruption to franchise operations
Frazer, Lorelle - In: Journal of business research : JBR 54 (2001) 3, pp. 227-234
Persistent link: https://www.econbiz.de/10006724462
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Internal branding: Franchisor leadership as a critical determinant
Merrilees, Bill; Frazer, Lorelle - In: Journal of business research : JBR 66 (2013) 2, pp. 158-164
Persistent link: https://www.econbiz.de/10010054594
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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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A dynamic framework for managing customer engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
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A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 136 (2021), pp. 33-51
Persistent link: https://www.econbiz.de/10012663194