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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence; Dampérat, Maud; Salvador, Marielle; … - In: Journal of business research : JBR 146 (2022), pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
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Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas; Wirtz, Jochen; Fritze, Martin Paul - In: Journal of business research : JBR 121 (2020), pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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Luxury stores as home-like places : how domestic meanings are staged and mobilized in luxury retail
Debenedetti, Alain - In: Journal of business research : JBR 129 (2021), pp. 304-313
Persistent link: https://www.econbiz.de/10012509621
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 156 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013534155