Narrow search
Showing 1 - 10 of 970
Cover Image
Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
Cover Image
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng; Xiong, Yu; Zhou, Yu - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Cover Image
Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Ramos, Célia M. Q.; Casado-Molina, Ana-María - In: Journal of business research : JBR 122 (2021), pp. 121-130
Persistent link: https://www.econbiz.de/10012420349
Cover Image
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Cover Image
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Cover Image
Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Lu, Qiang; Pattnaik, Chinmay; Xiao, Junji; Voola, Ranjit - In: Journal of business research : JBR 86 (2018), pp. 321-332
Persistent link: https://www.econbiz.de/10011855346
Cover Image
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Cover Image
Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Cover Image
Control of electronic channel affiliates : an exploratory study and research propositions
Gilliland, David I.; Rudd, John M. - In: Journal of business research : JBR 66 (2013) 12, pp. 2650-2656
Persistent link: https://www.econbiz.de/10010233740
Cover Image
Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252