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Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine
;
Krey, Nina
;
Huré, Elodie
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
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2
The role of customer expectations in name-your-own-price markets
Fay, Scott
;
Lee, Seung Hwan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 675-683
Persistent link: https://www.econbiz.de/10010496156
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3
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
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4
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
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5
Buying while expecting to sell : the economic psychology of online resale
Chu, Hsunchi
;
Liao, Shuling
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1073-1078
Persistent link: https://www.econbiz.de/10008652779
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6
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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7
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana
;
Mazzon, Jose Alfonso
;
Dimoka, Angelika
- In:
Journal of business research : JBR
81
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
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8
Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin
;
Bhat, Subodh
;
Lee, Yikuan
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
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9
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
Saved in:
10
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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