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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,235
USB Cologne (EcoSocSci)
1
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1
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
2
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
Mapping the luxury research landscape : a bibliometric citation analysis
Gurzki, Hannes
;
Woisetschläger, David
- In:
Journal of business research : JBR
77
(
2017
),
pp. 147-166
Persistent link: https://www.econbiz.de/10011729905
Saved in:
7
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
8
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
9
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
10
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
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