Narrow search
Showing 1 - 10 of 2,144
Cover Image
Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-547
Persistent link: https://www.econbiz.de/10003982072
Cover Image
Forecasting new product trial with analogous series
Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Cover Image
Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Lee, Kyootai; Khan, Shaji; Mirchandani, Dinesh - In: Journal of business research : JBR 66 (2013) 12, pp. 2634-2641
Persistent link: https://www.econbiz.de/10010233752
Cover Image
Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Cover Image
An examination of NPD models in the context of business models
Shi, Xiaohui; Li, Feng; Bigdeli, Ali Ziaee - In: Journal of business research : JBR 69 (2016) 7, pp. 2541-2550
Persistent link: https://www.econbiz.de/10011491381
Cover Image
Introducing new products that affect consumer privacy : a mediation model
Lancelot Miltgen, Caroline; Henseler, Jörg; Gelhard, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4659-4666
Persistent link: https://www.econbiz.de/10011554747
Cover Image
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Cover Image
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Cover Image
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank; Dawar, Niraj; Geuens, Maggie; … - In: Journal of business research : JBR 68 (2015) 1, pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Cover Image
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156