Narrow search
Showing 1 - 10 of 2,078
Cover Image
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Cover Image
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Cover Image
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Cover Image
Mechanism of psychological distress-driven smoking addiction behavior
Hwang, Jiyoung; Yun, Zee-Sun - In: Journal of business research : JBR 68 (2015) 10, pp. 2189-2197
Persistent link: https://www.econbiz.de/10011373090
Cover Image
The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
Cover Image
"Smoking is bad, it's not cool…yet I'm still doing it" : cues for tobacco consumption in a 'dark' market
Burton, Suzan; Hoek, Janet; Nesbit, Paul L.; Khan, Aila - In: Journal of business research : JBR 68 (2015) 10, pp. 2067-2074
Persistent link: https://www.econbiz.de/10011373162
Cover Image
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Cover Image
Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
Cover Image
Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil; Motiani, Manoj; Sharma, Amalesh - In: Journal of business research : JBR 128 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012494472