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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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The role of perceived control and gender in consumer reactions to download delays
Dabholkar, Pratibha A.; Sheng, Xiaojing - In: Journal of business research : JBR 62 (2009) 7, pp. 756-760
Persistent link: https://www.econbiz.de/10003862041
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The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.; Lim, Choong Hoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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Beyond gender differences: self-concept orientation and relationship-building applications on the Internet
Hupfer, Maureen E.; Detlor, Brian - In: Journal of business research : JBR 60 (2007) 6, pp. 613-619
Persistent link: https://www.econbiz.de/10003487036
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Influences of gender and product type on online purchasing
Pascual-Miguel, Félix J.; Agudo-Peregrina, Ángel F.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1550-1556
Persistent link: https://www.econbiz.de/10011298500
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Consumer creativity : effects of gender and variation in the richness of vision and touch inputs
Rosa, Jose Antonio; Qualls, William J.; Ruth, Julie A. - In: Journal of business research : JBR 67 (2014) 3, pp. 386-393
Persistent link: https://www.econbiz.de/10010245238
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The moderating effects of gender and inside versus outside sales role in multifaceted job satisfaction
Rutherford, Brian N.; Marshall, Greg W.; Park, Jungkun - In: Journal of business research : JBR 67 (2014) 9, pp. 1850-1856
Persistent link: https://www.econbiz.de/10010379220
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038