Narrow search
Showing 1 - 10 of 2,706
Cover Image
Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Cover Image
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Cover Image
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Cover Image
Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Cover Image
Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Cover Image
the power of lurking : assessing the online experience of luxury brand fan page followers
Kéfi, Hajer; Maar, Daniel - In: Journal of business research : JBR 117 (2020), pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Cover Image
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Cover Image
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Cover Image
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Cover Image
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083