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Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan; Wang, Tianjiao - In: Journal of business research : JBR 148 (2022), pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
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Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
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Effects of social influence on consumers' voluntary adoption of innovations prompted by others
Kim, Sang-hoon; Park, Hyun Jung - In: Journal of business research : JBR 64 (2011) 11, pp. 1190-1194
Persistent link: https://www.econbiz.de/10009380574
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar; Cranenburgh, Sander van; Dekker, Thijs - In: Journal of business research : JBR 67 (2014) 11, pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
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Regulatory focus and decision rules : are prevention-focused consumers regret minimizers?
Lim, Jooyoung; Hahn, Minhi - In: Journal of business research : JBR 120 (2020), pp. 343-350
Persistent link: https://www.econbiz.de/10012417136
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"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of business research : JBR 80 (2017), pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621