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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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The experiential pleasure of food : a savoring journey to food well-being
Batat, Wided; Peter, Paula C.; Moscato, Emily M.; … - In: Journal of business research : JBR 100 (2019), pp. 392-399
Persistent link: https://www.econbiz.de/10012023815
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
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Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir; Lowengart, Oded - In: Journal of business research : JBR 67 (2014) 5, pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van; Luiting-Drijfhout, Marit; Ittersum, … - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
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The clothes that make you eat healthy : the impact of clothes style on food choice
Wang, Xuehua; Wang, Xiaoyu; Lei, Jing; Chao, Mike Chen-Ho - In: Journal of business research : JBR 132 (2021), pp. 787-799
Persistent link: https://www.econbiz.de/10012581663
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Evolutionary motives and food behavior modeling in romantic relationships
Richerson, Rob; Mead, James A.; Li, Wenjing - In: Journal of business research : JBR 120 (2020), pp. 509-519
Persistent link: https://www.econbiz.de/10012417159
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Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
Roose, Gudrun; Van Kerckhove, Anneleen; Huyghe, Elke - In: Journal of business research : JBR 75 (2017), pp. 210-220
Persistent link: https://www.econbiz.de/10011699853