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Brand management
602
Markenführung
602
Consumer behaviour
493
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493
Brand image
485
Markenimage
485
Brand
254
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246
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Diamantopoulos, Adamantios
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Melewar, T. C.
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Valette-Florence, Pierre
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8
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6
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6
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6
Kim, Kyung Hoon
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Michel, Géraldine
6
Teng, Lefa
6
Wallpach, Sylvia von
6
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5
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Grohs, Reinhard
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4
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4
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4
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4
Motoki, Kosuke
4
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Journal of business research : JBR
The journal of brand management : an international journal
633
The journal of product & brand management
412
Journal of retailing and consumer services
369
SpringerLink / Bücher
353
Tourism management : research, policies, practice
209
Psychology & marketing
178
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
141
Journal of travel and tourism marketing
141
Journal of marketing communications
133
International journal of hospitality management
128
Journal of strategic marketing
128
Strategic Direction
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Marketing intelligence & planning
120
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
118
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
104
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of the Academy of Marketing Science
99
Journal of Cultural Heritage Management and Sustainable Development
94
Journal of fashion marketing and management
91
Journal of international consumer marketing
91
Innovatives Markenmanagement
89
Journal of advertising research
89
Tourism management perspectives : TMP
87
International marketing review
85
Marketing letters : a journal of research in marketing
85
Journal of promotion management : innovations in planning and applied research
84
Research
82
The journal of consumer marketing
81
European Journal of Marketing
80
Journal of global marketing
79
International journal of advertising : the review of marketing communications
78
Journal of marketing research : JMR
78
Journal of promotion management : JPM
78
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ECONIS (ZBW)
749
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1
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749
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1
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
2
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
3
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
4
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
5
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
6
Linking identity and
heritage
with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
7
Effects of advertising-evoked vicarious nostalgia on brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
8
Sports teams
heritage
: measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
9
Cognitive outcomes of brand
heritage
: a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
10
When the arts inspire businesses : museums as a
heritage
redefinition tool of brands
Chaney, Damien
;
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
85
(
2018
),
pp. 452-458
Persistent link: https://www.econbiz.de/10011815613
Saved in:
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