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Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
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Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
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There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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When the arts inspire businesses : museums as a heritage redefinition tool of brands
Chaney, Damien; Pulh, Mathilde; Mencarelli, Rémi - In: Journal of business research : JBR 85 (2018), pp. 452-458
Persistent link: https://www.econbiz.de/10011815613