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Brand management
602
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602
Consumer behaviour
423
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Brand image
349
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349
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Journal of business research : JBR
The Pakistan development review : PDR
1,756
The journal of brand management : an international journal
554
International journal of production research
531
SpringerLink / Bücher
509
The journal of product & brand management
388
NBER working paper series
383
International journal of production economics
378
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
378
Journal of retailing and consumer services
334
NBER Working Paper
327
Working paper / National Bureau of Economic Research, Inc.
327
The service industries journal
317
Applied economics
293
Ifo Schnelldienst
289
The Lahore journal of economics
281
MPRA Paper
277
Industrial marketing management : the international journal for industrial and high-tech firms
247
Papers and proceedings / Pakistan Society of Development Economists
234
Pakistan journal of commerce and social sciences
223
Policy research working paper : WPS
221
Discussion paper / Centre for Economic Policy Research
202
Discussion paper
201
Technological forecasting & social change : an international journal
198
Working paper
193
Discussion paper series / IZA
185
International journal of productivity and quality management : IJPQM
170
Ifo-Schnelldienst
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European journal of operational research : EJOR
164
Energy economics
162
Cogent business & management
154
Lahore Journal of Economics
153
Springer eBook Collection
150
PIDE working papers
149
World Bank E-Library Archive
144
European journal of marketing : EJM
140
Pakistan journal of applied economics
137
RIETI discussion paper
135
International journal of hospitality management
134
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
777
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1
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
The brand management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
4
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
5
Service products and productization
Wirtz, Jochen
;
Fritze, Martin Paul
;
Jaakkola, Elina
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
Saved in:
6
Does offshore outsourcing impact home employment? : evidence from service multinationals
Driffield, Nigel L.
;
Pereira, Vijay
;
Temouri, Yama
- In:
Journal of business research : JBR
103
(
2019
),
pp. 448-459
Persistent link: https://www.econbiz.de/10012104298
Saved in:
7
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
8
Enabling value co-creation with consumers as a driver of business performance : a dual perspective of Polish manufacturing and service SMEs
Zaborek, Piotr
;
Mazur, Jolanta
- In:
Journal of business research : JBR
104
(
2019
),
pp. 541-551
Persistent link: https://www.econbiz.de/10012105193
Saved in:
9
Capability configurations for advanced service offerings in manufacturing firms : using fuzzy set qualitative comparative analysis
Rönnberg Sjödin, David
;
Parida, Vinit
;
Kohtamäki, Marko
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5330-5335
Persistent link: https://www.econbiz.de/10011589804
Saved in:
10
The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Johansson, A. Elisabeth
;
Raddats, Chris
;
Witell, Lars
- In:
Journal of business research : JBR
98
(
2019
),
pp. 328-338
Persistent link: https://www.econbiz.de/10012007247
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