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Image is Everything : Corporat...
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Brand management
602
Markenführung
602
Consumer behaviour
436
Konsumentenverhalten
436
Brand image
358
Markenimage
358
Brand
247
Markenartikel
240
Beziehungsmarketing
143
Relationship marketing
143
Social Web
105
Social web
105
Internet marketing
85
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85
Corporate reputation
84
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84
Luxury goods
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Luxusgüter
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Marketingmanagement
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Advertising effects
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Personality psychology
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Reputation
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
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Melewar, T. C.
16
Foroudi, Pantea
12
Ko, Eunju
12
Gupta, Suraksha
11
Veloutsou, Cleopatra
10
Valette-Florence, Pierre
9
Merrilees, Bill
8
Bartikowski, Boris
7
De Chernatony, Leslie
7
Dennis, Charles
7
Diamantopoulos, Adamantios
7
Kim, Kyung Hoon
7
Merchant, Altaf
7
Filieri, Raffaele
6
Spielmann, Nathalie
6
Walsh, Gianfranco
6
Buil, Isabel
5
Christodoulides, George
5
Guzman, Francisco
5
Jin, Zhongqi
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Rose, Gregory
5
Roy, Sanjit
5
Seo, Yuri
5
Sharifah Faridah Syed Alwi
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Kitchen, Philip J.
4
Laroche, Michel
4
Mandler, Timo
4
Motoki, Kosuke
4
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Journal of business research : JBR
The journal of brand management : an international journal
595
The journal of product & brand management
394
SpringerLink / Bücher
360
Journal of retailing and consumer services
327
Journal of business ethics : JOBE
172
IZA Discussion Papers
171
Corporate reputation review : an international journal
153
European journal of marketing : EJM
153
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of hospitality management
127
Psychology & marketing
125
International Journal of Social Economics
124
Journal of marketing communications
123
Asia Pacific journal of marketing and logistics
121
Marketing intelligence & planning
121
Journal of strategic marketing
120
Journal of Product & Brand Management
119
Discussion paper series / IZA
115
Journal of marketing management : MM
111
Strategic Direction
106
Springer eBook Collection
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of Islamic marketing
96
Cogent business & management
94
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
NBER working paper series
85
Journal of marketing
83
Journal of the Academy of Marketing Science
82
Tourism management : research, policies, practice
79
Working paper / National Bureau of Economic Research, Inc.
77
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
75
Research
75
Journal of economic behavior & organization : JEBO
73
Journal of international consumer marketing
72
Journal of marketing management : JMM ; journal of the Academy of Marketing
72
NBER Working Paper
72
International journal of advertising : the review of marketing communications
71
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ECONIS (ZBW)
695
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695
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1
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
6
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
7
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
10
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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