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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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1
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
2
On the evolution of monopoly pricing the internet-assisted search markets
García Gallego, Aurora
;
Georgantzís, Nikolaos
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 795-801
Persistent link: https://www.econbiz.de/10010363311
Saved in:
3
Validating the search, experience, and credence product classification framework
Girard, Tulay
;
Dion, Paul
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
Saved in:
4
How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil
;
Voss, Glenn B.
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10003915819
Saved in:
5
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
Saved in:
6
Consumer response to norm-breaking pricing events in e-commerce
Garbarino, Ellen
;
Maxwell, Sarah
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1066-1072
Persistent link: https://www.econbiz.de/10008652781
Saved in:
7
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
8
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin
;
Miles, Morgan P.
;
Polonsky, Michael J.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
Saved in:
9
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
10
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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