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A multi-method study of social ties and crowdfunding success : opening the black box to get the cash inside
Simon, Mark; Stanton, Steven J.; Townsend, Janell D.; … - In: Journal of business research : JBR 104 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012104966
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Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian; Galak, Jeff - In: Journal of business research : JBR 101 (2019), pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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Running field experiments using Facebook split test
Orazi, Davide C.; Johnston, Allen C. - In: Journal of business research : JBR 118 (2020), pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
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Social distancing and prosocial behaviors : the replenishing effect of intense visual stimulation
Park, Yesol; Youn, Nara - In: Journal of business research : JBR 149 (2022), pp. 983-996
Persistent link: https://www.econbiz.de/10013325767
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura; Jayawardhena, Chanaka - In: Journal of business research : JBR 67 (2014) 12, pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
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"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen - In: Journal of business research : JBR 132 (2021), pp. 146-157
Persistent link: https://www.econbiz.de/10012581576