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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
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828
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International journal of hospitality management
302
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Tourism management : research, policies, practice
288
Economia & lavoro : revista quadrimestrale di politica economica, sociologia e relazioni industriali
287
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276
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ECONIS (ZBW)
913
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1
Sustainability and social media
communication
: how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
3
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
4
Linguistic elements of conversational human voice in online brand
communication
: manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
Understanding online event experience : the importance of
communication
, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
6
Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
Saved in:
7
"Don't pretend to be my friend!" when an informal brand
communication
style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
8
Exploring users' motivations to participate in viral
communication
on social media
Tiago, Maria Teresa Borges
;
Tiago, Flávio Borges
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
Saved in:
9
Coronavirus
disease 2019
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
10
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
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