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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325
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Knowledge management practices : a public sector perspective
Pepple, Dennis; Makama, Christine; Okeke, John-Paul - In: Journal of business research : JBR 153 (2022), pp. 509-516
Persistent link: https://www.econbiz.de/10013534100
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A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender; Varma, Sumati; Bhatnagar, Ankur - In: Journal of business research : JBR 149 (2022), pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Anti-consumption and brand avoidance
Lee, Michael S. W.; Motion, Judith; Conroy, Denise - In: Journal of business research : JBR 62 (2009) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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The rejection of brand hegemony
Cromie, John G.; Ewing, Mike T. - In: Journal of business research : JBR 62 (2009) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10003810561
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Special issue: BALAS (Business Association for Latin American Studies)
Brenes, Esteban B. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003866434