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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
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Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki; Al Emadi, Ahmed; Sagas, Michael; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley; Loveland, Katherine E.; … - In: Journal of business research : JBR 134 (2021), pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
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Managing performance expectations in association football
Fry, John; Serbera, Jean-Philippe; Wilson, Robert - In: Journal of business research : JBR 135 (2021), pp. 445-453
Persistent link: https://www.econbiz.de/10012647924
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Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Journal of business research : JBR 127 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
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Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella - In: Journal of business research : JBR 112 (2020), pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
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Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.; Rizzo, Cristian; Pino, Giovanni - In: Journal of business research : JBR 98 (2019), pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279
Persistent link: https://www.econbiz.de/10011881786