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The internet of everything : smart things and their impact on business models
Langley, David J.; Doorn, Jenny van; Ng, Irene; … - In: Journal of business research : JBR 122 (2021), pp. 853-863
Persistent link: https://www.econbiz.de/10012420637
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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The evoking power of servicescapes : consumers' inferences of manipulative intent following service environment-driven evocations
Lunardo, Renaud; Roux, Dominique; Chaney, Damien - In: Journal of business research : JBR 69 (2016) 12, pp. 6097-6105
Persistent link: https://www.econbiz.de/10011597718
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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The role of the human-robot interaction in consumers' acceptance of humanoid retail service robots
Song, Christina Soyoung; Kim, Youn-Kyung - In: Journal of business research : JBR 146 (2022), pp. 489-503
Persistent link: https://www.econbiz.de/10013271433
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In-home service consumption : a systematic review, integrative framework and future research agenda
Tsiotsou, Rodoula H.; Boukis, Achilleas - In: Journal of business research : JBR 145 (2022), pp. 49-64
Persistent link: https://www.econbiz.de/10013197878
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Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard; Pröllochs, Nicolas; Neumann, Dirk - In: Journal of business research : JBR 144 (2022), pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo; Kaartemo, Valtteri; Lages, Cristiana R. - In: Journal of business research : JBR 129 (2021), pp. 902-910
Persistent link: https://www.econbiz.de/10012509761