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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
Ko, Woo Li; Kim, Sang Yong; Lee, Jong-Ho; Song, Tae Ho - In: Journal of business research : JBR 120 (2020), pp. 453-461
Persistent link: https://www.econbiz.de/10012417152
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Value creation and appropriation following M&A : a data envelopment analysis
Rahman, Mahabubur; Lambkin, Mary; Hussain, Dildar - In: Journal of business research : JBR 69 (2016) 12, pp. 5628-5635
Persistent link: https://www.econbiz.de/10011597419
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Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun; Choi, Tsan-Ming - In: Journal of business research : JBR 168 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
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Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios
Hoskins, Jake D.; Carson, Stephen J. - In: Journal of business research : JBR 149 (2022), pp. 178-192
Persistent link: https://www.econbiz.de/10013325582
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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of business research : JBR 61 (2008) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249