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Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of business research : JBR 132 (2021), pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
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Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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Micro, macro and mega-influencers on instagram : the power of persuasion via the parasocial relationship
Conde, Rita; Casais, Beatriz - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281138
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Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin; Wu, Jane Peihsun; Zhang, Qiyuan; Xu, Shen - In: Journal of business research : JBR 66 (2013) 12, pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen - In: Journal of business research : JBR 132 (2021), pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
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Enhancing user engagement : the role of gamification in mobile apps
Bitrián, Paula; Buil, Isabel; Catalán, Sara - In: Journal of business research : JBR 132 (2021), pp. 170-185
Persistent link: https://www.econbiz.de/10012581590
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Web Trends : a valuable tool for business research
France, Stephen L.; Shi, Yuying; Kazandjian, Brett - In: Journal of business research : JBR 132 (2021), pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
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The superstar social media influencer : exploiting linguistic style and emotional contagion over content?
Lee, Michael T.; Theokary, Carol - In: Journal of business research : JBR 132 (2021), pp. 860-871
Persistent link: https://www.econbiz.de/10012581669