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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
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1
When size does matter : dominance versus prestige based status signaling
Panchal, Shirish
;
Gill, Tripat
- In:
Journal of business research : JBR
120
(
2020
),
pp. 539-550
Persistent link: https://www.econbiz.de/10012417162
Saved in:
2
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
3
Approacher be-wear? : increasing shopper approach intentions through employee apparel
Barney, Christian
;
Esmark Jones, Carol L.
;
Farmer, Adam
- In:
Journal of business research : JBR
108
(
2020
),
pp. 401-416
Persistent link: https://www.econbiz.de/10012175410
Saved in:
4
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
5
Assisting sustainable food consumption : the effects of quality signals stemming from consumers and stores in online and physical grocery retailing
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Alemu, …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 458-471
Persistent link: https://www.econbiz.de/10012230631
Saved in:
6
The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida
;
Skjølsvik, Tale
- In:
Journal of business research : JBR
98
(
2019
),
pp. 352-365
Persistent link: https://www.econbiz.de/10012007250
Saved in:
7
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
8
Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
9
Setting the bar : the influence of women's conspicuous display on men's affiliative behavior
Sundie, Jill M.
;
Pandelaere, Mario
;
Lens, Inge
;
Warlop, Luk
- In:
Journal of business research : JBR
120
(
2020
),
pp. 569-585
Persistent link: https://www.econbiz.de/10012417166
Saved in:
10
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
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