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You can't touch this : driving purchase justification for hedonic online purchases
Krallman, Alexandra; Barnes, Donald C.; Lastner, Matthew M. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10013492781
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Organizational buying as muddling through : a practice-theory approach
Makkonen, Hannu; Olkkonen, Rami; Halinen, Aino - In: Journal of business research : JBR 65 (2012) 6, pp. 773-780
Persistent link: https://www.econbiz.de/10009552504
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Understanding ethical grocery shoppers
Memery, Juliet; Megicks, Philip; Angell, Robert J.; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1283-1289
Persistent link: https://www.econbiz.de/10009562034
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A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
Mick, David Glen; Spiller, Stephen A.; Baglioni, Anthony J. - In: Journal of business research : JBR 65 (2012) 7, pp. 1051-1059
Persistent link: https://www.econbiz.de/10009562172
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson; Moore, Sarah G. - In: Journal of business research : JBR 130 (2021), pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
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Buying to share : how prosumption promotes purchases in peer-to-peer asset sharing
Klein, Jan F.; Merfeld, Katrin; Wilhelms, Mark-Philipp; … - In: Journal of business research : JBR 143 (2022), pp. 171-183
Persistent link: https://www.econbiz.de/10013194519
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The impact of consumer archetypes on online purchase decision-making processes and outcomes : a behavioural process perspective
Karimi, Sahar; Holland, Christopher P.; Papamichail, Nadia - In: Journal of business research : JBR 91 (2018), pp. 71-82
Persistent link: https://www.econbiz.de/10011902819