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ECONIS (ZBW)
2,140
USB Cologne (EcoSocSci)
1
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
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3
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
4
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
5
The adoption of remote work platforms after the Covid-19 lockdown : new approach, new evidence
Sahut, Jean-Michel
;
Lissillour, Raphael
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468757
Saved in:
6
The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Al-Shuridah, Obaid
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 706-712
Persistent link: https://www.econbiz.de/10003862023
Saved in:
7
Users' adoption of mobile applications : product type and message framing's moderating effect
Shen, George Chung-Chi
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2317-2321
Persistent link: https://www.econbiz.de/10011389370
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8
Yes, but not now! : why some users procrastinate in adopting digital product updates
Xiao, Yazhen
;
Spanjol, Jelena
- In:
Journal of business research : JBR
135
(
2021
),
pp. 685-696
Persistent link: https://www.econbiz.de/10012648004
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9
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
Saved in:
10
Understanding consumers' acceptance of automated technologies in service encounters : drivers of digital voice assistants adoption
Fernandes, Teresa
;
Oliveira, Elisabete
- In:
Journal of business research : JBR
122
(
2021
),
pp. 180-191
Persistent link: https://www.econbiz.de/10012420391
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