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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif; Altinigne, Nesenur; Gamze, Didem - In: Journal of business research : JBR 69 (2016) 10, pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942
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How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid; Gustafsson, Anders - In: Journal of business research : JBR 140 (2022), pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
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Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie; Démoulin, Nathalie; Pauwels-Delassus, … - In: Journal of business research : JBR 131 (2021), pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
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Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
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Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Alhouti, Sarah; Wright, Scott A.; Baker, Thomas L. - In: Journal of business research : JBR 124 (2021), pp. 240-253
Persistent link: https://www.econbiz.de/10012493856
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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Consumer reactions to corporate social responsibility : the role of CSR domains
Baskentli, Sara; Sen, Sankar; Du, Shuili; Bhattacharya, … - In: Journal of business research : JBR 95 (2019), pp. 502-513
Persistent link: https://www.econbiz.de/10011980394
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Corporate social responsibility as a determinant of consumer loyalty : an examination of ethical standard, satisfaction, and trust
Park, Eunil; Kim, Ki Joon; Kwon, Sang Jib - In: Journal of business research : JBR 76 (2017), pp. 8-13
Persistent link: https://www.econbiz.de/10011712545
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405